“Be it a day or be it a night all
the moments we hold our social media gadgets tight.”
And it’s not just blame but a grand
reality that people have started preferring likes and pokes over the real
conversation. Our elder generation goes on nagging that these people are always
in their mobile or laptop or palmtop. And with all the hymns and sounds we try
to find out some way or avoid them.
Even after being teaches and being
drowned in these gadgets we barely would have noticed that Twitter has 6
different forms of communication networks or that Facebook is most active on
Fridays, do you still think that you’re a social media guru?
Whether we would have been knowing
less or more about what ever social sites we have been using, it doesn’t matter
for us. The user friendly feature, the ease of connect even after being apart,
that personal touch , caring and sharing from a distance are some of the very
charming features which our mechanical life has taught us to strive for.
But these are the only things which
were dire needs of the world wide lock-down since March. And certainly social
media has helped us to withhold ourselves in our own shells as has acted as a
key aid. ‘‘With a projected 25.0% annual growth over the next 5 years Social
networks are one of the fastest growing industries in the world’’.
Here are some of the crucial and
interesting facts about 10 top most social media platforms.
1.
Facebook
is the biggest and arguably most
powerful social network in the world with 2.23 billion active monthly users. Facebook
allows users to post, like and share content (pictures, videos, articles,
etc.) with just the click of a button. Much of the content is made public so it
can reach as large of an audience as possible.
2.
You Tube with 1.9
billion MAU is a video-sharing platform where users watch a billion hour
of videos every day. To get started, one can create a YouTube channel and can
upload videos for subscribers to view, like, comment, and share. It is also the
second largest search engine after Google.
3. Whats App
with 1.5 billion MAUs is a messaging app used by people in over 180 countries. Initially,
Whats App was only used by people to communicate with their family and friends
but gradually, people started communicating with businesses too.
4.
Messenger with
1.3 MAUs used to be a messaging feature within Facebook, and since 2011,
Facebook has made Messenger into a standalone app by itself and greatly
expanded on its features. Businesses can now advertise, create chatbots, send
newsletters, and more on Messenger.
5.
We-chat with
1.06 billion MAUs has grew from a messaging app, just like Whats App and
Messenger, into an all-in-one platform. Besides messaging and calling, users
can now use We-Chat to shop online and make payment offline, transfer money,
make reservations, book taxis, and more. Places where social media platforms
like Facebook are banned, We-Chat can be a good alternative.
6.
Tik-tok with 500
million MAUs is a rising music video social network. It was the world’s most
downloaded app in the first quarter of 2018, beating Facebook, Instagram, and
other social media apps.
7. Twitter is known as the ‘‘in the moment’’ platform and boasts a
respectful 255 million active monthly users. Twitter has a character
limit to its messages, so messages are more concise and, at times, more
informal.
8. Instagram is a visual platform designed for customers to post, share,
comment and engage through digital media. Users can post content on their
general news feed or give live video updates as part of the Story feature.
9. LinkedIn
is regarded as the professional
social networking site. Professionals can share articles in their field, look
for job updates or watch informative training videos to increase their industry
knowledge. It largely focuses on b2b marketing rather than b2c.
10. Pinterest lets
users discover new content (pictures, articles and links) based on their
favorite interests. They can browse by topic and categorize their findings.
All though all of the above mentioned platforms had started as social media, but they are very good marketing tools and are being used as digital marketing platforms. The commercialization of these apps has made the market more dynamic and influential. At the same time doors of digital marketing has brought opportunity in disguise to a lot of people.
All though all of the above mentioned platforms had started as social media, but they are very good marketing tools and are being used as digital marketing platforms. The commercialization of these apps has made the market more dynamic and influential. At the same time doors of digital marketing has brought opportunity in disguise to a lot of people.
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